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    • Column 1
      • Blog
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    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
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Original Research

Original research and reports on employee advocacy, executive influence and employee social media activity by DSMN8.

Employee Advocacy vs. Paid Social: Which Delivers More? Employee AdvocacyMarketingOriginal Research

Employee Advocacy vs. Paid Social: Which Delivers More?

Is paid social eating your budget? See how employee advocacy delivers lower CPCs, higher trust, and better ROI — with benchmark data from 200 programs.
Emily Neal
Emily Neal20/03/2026
Why 94% of Employee Advocates Credit LinkedIn for Career Growth (+ Examples) happy employee smiling at phoneEmployee AdvocacyEmployee InfluencersLinkedInOriginal Research

Why 94% of Employee Advocates Credit LinkedIn for Career Growth (+ Examples)

DSMN8's benchmark report found 94% say posting on LinkedIn helps their careers. Here's proof: real professionals share how consistent posting opened unexpected doors.
Emily Neal
Emily Neal05/02/2026
Employee Advocacy Benchmarks for 2026: Report Findings Employee AdvocacyOriginal ResearchTrending

Employee Advocacy Benchmarks for 2026: Report Findings

Employee advocacy benchmarks for 2026: trends, data, and insights on how leading companies engage employees on social media. Key takeaways from the 2026 report.
Emily Neal
Emily Neal15/01/2026
Global Employee Advocacy Rankings: Best of 2025 Employee AdvocacyEmployee InfluencersLinkedInOriginal ResearchTrending

Global Employee Advocacy Rankings: Best of 2025

Discover the top LinkedIn employee advocates of 2024, showcasing companies excelling in employee advocacy by region and size. See who’s leading the way!
Emily Neal
Emily Neal13/01/2026
Handling Negative Social Media Comments: A Guide for Employee Advocates Employee AdvocacyOriginal Research

Handling Negative Social Media Comments: A Guide for Employee Advocates

Discover how brands and employee advocates can respond to negative comments online, without damaging trust or brand reputation.
Emily Neal
Emily Neal13/11/2025
Your Employee Advocacy Strategy is Probably Missing These 5 Data-Backed Moves surprised employeeEmployee AdvocacyOriginal Research

Your Employee Advocacy Strategy is Probably Missing These 5 Data-Backed Moves

Upgrade your employee advocacy strategy with 5 data-backed insights. Find out what really works based on our study of 500,000 LinkedIn posts.
Emily Neal
Emily Neal15/08/2025
Does LinkedIn Organic Reach Still Exist? A Data-Driven Investigation employee holding magnifying glassLinkedInOriginal ResearchSocial Media

Does LinkedIn Organic Reach Still Exist? A Data-Driven Investigation

Is LinkedIn limiting organic reach for company pages? We dive into the data, algorithm shifts, and strategies to keep your brand in the spotlight.
Emily Neal
Emily Neal19/03/2025
Global Employee Advocacy Rankings: Best of 2024 Employee AdvocacyEmployee InfluencersLinkedInOriginal Research

Global Employee Advocacy Rankings: Best of 2024

Discover the top LinkedIn employee advocates of 2024, showcasing companies excelling in employee advocacy by region and size. See who’s leading the way!
Emily Neal
Emily Neal14/01/2025
Employee Advocacy Benchmark Report 2025 Key Findings employee looking at phone excitedEmployee AdvocacyOriginal Research

Employee Advocacy Benchmark Report 2025 Key Findings

Key findings, insights and statistics from the Employee Advocacy Benchmark Report 2025. Discover how and why organizations are implementing employee advocacy.
Emily Neal
Emily Neal07/10/2024
We Analyzed 11,107 Employee LinkedIn Posts and This Is What We Found man holding magnifying glassEmployee AdvocacyExecutive InfluenceLinkedInOriginal ResearchSocial MediaTrending

We Analyzed 11,107 Employee LinkedIn Posts and This Is What We Found

We analyzed over 11 thousand posts from a LinkedIn employee advocacy program. Here's what we learned about the content types, topics, and employees involved.
Emily Neal
Emily Neal12/02/2024
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Enroll Now: Free Employee Advocacy Course (2026 Edition)
  • Why DSMN8
  • Platform
    • DSMN8 Platform
    • 90 Second Product Tour
    • Executive Influencer Platform Tour
    • Features
    • Integrations
    • Security
    • Managed Services
  • Use Cases
    • Column 1
      • Employee Advocacy
      • Employer Branding
      • Employee Communications
      • Employee Influencers
      • Executive Influencers
    • Column 2
      • Marketing
      • Social Media Marketing
      • Social Selling
      • Talent Acquisition
    • Column 3
      • Financial Services
      • Banking
      • Business Consulting
      • Computer Software
      • Healthcare & Pharmaceuticals
      • Insurance
      • Law & Legal Services
      • Recruitment Consulting
      • Technology
    • Column 4
      • Automotive
      • Industrial Engineering
      • Manufacturing
      • Oil and Energy
      • Personal Care Product Manufacturing
      • Real Estate
      • Retail & Consumer Goods
      • Semiconductors
      • Textiles
      • Transport & Logistics
      • Utilities
  • Pricing
  • Resources
    • Column 1
      • Blog
      • Podcast
      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
  • Company
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