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Employer Branding

Should You Offer Remote Working as an Employer?

By 21/10/2019June 1st, 2023No Comments
Remote Working DSMN8

Remote working is on the rise, and more people than ever are turning their backs on traditional working arrangements in favor of working remotely. As of 2019, the number of companies with a remote workforce is getting bigger, with 66% of companies allowing remote working, and 16% being fully remote.

But should you offer remote working as an employer?

It’s worth knowing the advantages and disadvantages before doing so. So here’s our list of pros of cons behind the practice.

Remote Working Savings DSMN8


One positive to working remotely from home that may not be immediately obvious is the amount of money that can be saved from not going to the office every day.

A 2016 study by CareerBuilder found that, on average, employees spend more than $3,300 a year on everything that goes into getting ready for, going to and being at work every day.

The study also found that:

  • Around 50% of those who take public transport to work spend over $25 a week to do so
  • Whilst 47% of those who drive to work spend between $10 and $25 a week on fuel.

When working from home your travel expenses are reduced to nothing, and the temptation to buy coffee or eat lunch out is greatly decreased, saving even more money.

It’s not just employees who save either. Many companies choose to offer on-site perks such as gyms and free food, among other things.

Having a remote workforce will significantly lower a company’s overhead costs.

London Underground

Reduced Commute Time

In addition to cutting your commuting costs to zero, working from home also reduces your commute to mere seconds.

The average commute is 57 minutes long (and this increases to an average of 74 minutes if you’re a Londoner) meaning working from home could save you an average of 9 hours travel time a week.

This is good news for employers too as a study by AAT found nearly a quarter of participants were putting in an average of 6.7 hours extra per week when they shunned a traditional office arrangement.

Companies that choose not to offer remote working may be limiting their pool of candidates for certain roles. Workers are often asked to relocate in order to secure a position, which may mean giving up the ideal location for the ideal job.

This can be a hindering factor for some candidates as they may not wish to relocate. So by offering remote working employers can ensure they’re hiring the best person for the role.

Don’t be so quick to hire someone from the right city when you might not be getting the right person for the job.

Flexibility DSMN8

Flexible Working Hours

Another positive most associated with remote working is the flexibility it affords most workers.

Employee retention and engagement rises when a company promotes a healthy work-life balance.

Without a fixed schedule, employees can manage their work around other commitments usually involving childcare.

A study by Unison found the number of sick days taken by employees fell from 12% to just 2% when a flexible working policy was introduced.

Instead of going the traditional 9-5 route, remote workers are often more willing to work ‘unsociable’ hours, as they no longer have to leave their home. This can make employee scheduling much easier!

This is a real positive outcome for both employers and employees. Many employees feel more productive when working alone, as there are fewer distractions. Impromptu meetings or coworkers talking can quickly steal your attention away from the tasks at hand.

Remote Working Isolation DSMN8

The Con: Isolation

Whilst commuting from your bed to your home office may sound appealing, one of the biggest downsides to remote working is the lack of relationships formed between colleagues, due to working in isolation.

Forbes reports:

  • Nearly 20% of the global workforce regularly works remotely so isolation and loneliness is a constant threat.
  • The same report found 21% of remote workers worry about communication and collaboration.

According to a different study, the 2019 State of the Digital Workspace report from Igloo:

  • 70% of remote employees feel left out in the workplace.

However, there are ways to combat this. It’s all about finding out what is best for your situation.

In her article for Forbes, Ashley Stahl discusses ways to curb isolation when working remotely which include joining a communal working space and making the most of communications technologies such as Zoom and collaborative tools like Google Docs.

Virtual office platforms such as Tandem are also a great way to communicate with colleagues. Technology continues to offer solutions to the downsides of remote working as it becomes evermore the norm.

Should You Be Offering Remote Working?

Offering remote work as a possibility should not be overlooked by employers. Not only does it attract top talent to your company, it promotes good company culture, increases staff retention rates and boosts productivity.

Overall, the pros of remote working can greatly outweigh the cons when they’re managed effectively. Become the company that people will advocate working for!

Senior Marketing Manager and Employee Advocacy Program Manager at DSMN8. Lewis specialises in content strategy, growing brand visibility and generating inbound leads. His background in Sales lends itself well to demand generation in the B2B niche.