Thumbnail for an episode of The Employee Advocacy & Influence Podcast featuring Lewis Gray and guest Lori Grey. Image also includes bold text: "Make Leaders Visible"

Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.

Lewis Gray16/07/2026

Podcast Employee Advocacy

How Does Employee Advocacy Impact AI Search and AEO? | HubSpot’s Gabrielle Herrera [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.

Lewis Gray17/06/2026

Podcast Employee Advocacy

How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.

Lewis Gray04/06/2026

Podcast Employee Advocacy

How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.

Lewis Gray13/05/2026

DSMN8 Platform Employee Advocacy Trending

Practicing What We Preach: How DSMN8 Uses DSMN8

How Marketing Uses DSMN8. How Our CEO Uses DSMN8. How Sales Use DSMN8. How Customer Success Uses DSMN8. "Put your money where your mouth is,…

Lewis Gray15/04/2026

Podcast Employee Advocacy

How TOPdesk Employees Outperform Paid Reach with Suzanne Meijer [Podcast]

Learn how TOPdesk achieves authentic engagement and executive buy-in through a dual employee advocacy strategy that prioritizes influencer workflows over paid media.

Lewis Gray21/01/2026

Employee Advocacy Employee Influencers LinkedIn Original Research Trending

Global Employee Advocacy Rankings: Best of 2025

Discover the top LinkedIn employee advocates of 2024, showcasing companies excelling in employee advocacy by region and size. See who’s leading the way!

Emily Neal13/01/2026

Podcast Employee Advocacy

3 Personal Branding Tips from Signify’s Stefanie Del Moral [Podcast]

Stefanie Del Moral shares her tips and experience on mastering LinkedIn, building a personal brand, and leading with authenticity.

Lewis Gray29/10/2025

Podcast Employee Advocacy

3 Reasons Employees Don’t Post on LinkedIn & How to Fix It [Podcast]

Learn the psychology behind LinkedIn posting fear and proven tactics to empower employees to share confidently on social media.

Lewis Gray16/10/2025

Employee Advocacy AI Marketing

Loop Marketing, But More Human: Introducing The Advocacy Loop

An in-depth look at HubSpot’s Loop Marketing framework and how its principles extend to employee advocacy by combining AI, personalization, and human connection.

Emily Neal08/10/2025

Marketing

Practicing What We Preach: How DSMN8 Uses DSMN8

Loop Marketing, But More Human: Introducing The Advocacy Loop

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