The #1 Employee Advocacy Platform on G2

Scale trust. Attract talent. Win projects.

DSMN8 helps oil and energy companies turn every employee — from rig to refinery to HQ — into a credible voice that strengthens license to operate, attracts scarce talent, and wins critical partnerships.

oil and energy employees
Earned Media Value
DSMN8 platform sharing buttons

Digital visibility is a challenge for oil and energy organizations. Here’s why:

Corporate content feels disconnected from real operations and culture.

Onshore and offshore teams aren’t confident to share their stories.

Success from employee social media is rarely tied to measurable outcomes.

The result? Missed opportunities to build trust with communities, customers, partners, and future talent.

Give your engineers, HSE leaders, and field supervisors a voice — and your company a competitive edge.

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Discover how DSMN8 works in just 90 seconds.

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Your technical experts aren’t just employees — they’re the face of your license to operate.

Buyers, partners, and regulators trust the people behind your wells, pipelines, and plants. DSMN8 makes it easy for Operations Managers, Drilling Engineers, HSE Advisors, and Project Managers to share insights, safety wins, and innovation stories that build credibility long before tender, FID, or renewal conversations begin.

  • AkzoNobel: Generated over $100,000 in impact through employee advocacy.

  • General Motors:  Reached 20M impressions in 6 months by empowering their global team.

  • Swiss Post: Achieved an earned media value of $424,800 and 9x ROI.

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DSMN8 platform posts and polls

In oil and energy, talent shortages are real — and purpose matters as much as pay.

The industry is competing with renewables and tech for engineers, data specialists, and future leaders.

When employees share project milestones, life on rotation, and team stories, candidates get a real look at your safety culture, technology, and career paths.

For HR, Talent Acquisition, and Employer Brand leaders, that means stronger visibility with early‑career talent and experienced hires. 79% of candidates use social media in their job search (according to Glassdoor), from graduate engineers to offshore supervisors.

With DSMN8, your people become your most authentic talent magnet.

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DSMN8 platform mobile screenshots

Energy leaders need more than impressions. They need measurable impact.

DSMN8 lets your employees share content in seconds, without distracting them from operations.

Track engagement, reach, earned media value, lead influence, and candidate actions tied directly to advocacy.

With analytics, UTM tracking, and integrations, DSMN8 connects employee social activity to business outcomes across your energy value chain, from brand reputation to pipeline opportunities and recruitment.

Finally, you’ll have clear data to prove ROI and a connected workforce driving growth.

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DSMN8 platform analytics

Whether you’re a global IOC, a national oil company, a midstream operator, or a specialist services provider, DSMN8 adapts to your needs.

Efficient content sharing

AI, auto‑scheduling and one‑click sharing for busy engineers, HSE teams, and operations leaders.

Secure and compliant

Enterprise‑grade security and approval workflows to support HSE, Legal, and Corporate Affairs in a highly regulated environment.

User-friendly

Effortless for field‑based and office‑based employees to use and easy for admins to manage across regions, assets, and business units.

Connect your workforce

Bridge the gap between offshore platforms, onshore terminals, refineries, and HQ with a tool that connects every team to your brand and safety story.

ROI & analytics

Measurable impact with analytics that show how employee advocacy supports reputation, stakeholder engagement, lead generation, and talent attraction.

Constant innovation

Built for employee advocacy since 2016: trusted by complex, compliance‑driven enterprises and backed by dedicated customer support.

Philip Morris International Logo

We really wanted to provide employees with the means to speak on behalf of the company but also grow their channels and become thought leaders. However, because of the nature of the industry that we work in, it was always this push and pull of yes, we really want to go out there and empower our employees, but we’re also concerned about what that might look like, where to start, and who to trust with that responsibility.

Verena Camesasca

Verena Camesasca, Creative Content Lead.

Read the case study
16.42
%

of employees in the #1 Oil & Gas company are sharing content on LinkedIn.

Source: Aug 2025 Oil & Gas leaderboard.

How active are your employees on social media?

and how does this compare with your competitors?

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Book a demo and discover how your employees can safely amplify your safety culture and innovation at scale.

Enterprise Security
Executive Influence
AI & Automation
General Motors HQ
General Motors: The Power of Employee Advocacy

General Motors: The Power of Employee Advocacy

PMI Lausanne Office
How Philip Morris International Transformed Employee Advocacy in a Regulated Industry

How Philip Morris International Transformed Employee Advocacy in a Regulated Industry

Swiss Post Headquarters
Swiss Post: How a Multinational Organization Scaled Employee Advocacy

Swiss Post: How a Multinational Organization Scaled Employee Advocacy

Mercuri Urval Leadership
Mercuri Urval: Becoming Top of Mind for Top Talent

Mercuri Urval: Becoming Top of Mind for Top Talent

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COSMO CONSULT: How FOMO Led to Employee Advocacy Glory

COSMO CONSULT: How FOMO Led to Employee Advocacy Glory

Kreston Reeves Images - 2
Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way

Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way

AkzoNobel Sailboat | DSMN8 Case Study
AkzoNobel: Driving $100k+ Impact with Employee Influencers

AkzoNobel: Driving $100k+ Impact with Employee Influencers

Greyp Bikes Employee Advocacy Case Study
Greyp Bikes: Empowering Employees to Become Thought Leaders on Social

Greyp Bikes: Empowering Employees to Become Thought Leaders on Social

Unit4 Employee Advocacy
Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8

Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8

Frank Recruitment Group
Frank Recruitment Group: Employee Thought Leaders with DSMN8

Frank Recruitment Group: Employee Thought Leaders with DSMN8

Grünenthal x DSMN8
Grünenthal: Engaging Employees with DSMN8

Grünenthal: Engaging Employees with DSMN8

Awin DSMN8 Case Study
Awin: Employee Influencers with DSMN8

Awin: Employee Influencers with DSMN8

How can Oil and Energy companies safely enable employees to share on social media?

Oil and energy companies can safely empower employees to post by using a compliant advocacy platform like DSMN8. It centralizes pre‑approved content, ensuring posts align with your social media, HSE, and disclosure policies.

Admins can control permissions, pre‑approve content, and monitor activity, so Operations, HSE, and corporate teams can share confidently without increasing regulatory or reputational risk.

How does DSMN8 work?

DSMN8 provides your employees with a desktop dashboard and mobile app of ready-to-share content. Admins can pre-approve posts and let employees suggest content and add their own voice.

With built-in scheduling, automation, and analytics, it’s easy to launch and scale an advocacy program without adding extra workload.

How can DSMN8 help Oil and Energy companies scale employee advocacy across multiple sites?

DSMN8 is built for distributed, asset‑heavy organizations. Whether you manage a single basin or a global portfolio of fields, platforms, refineries, and terminals, you can roll out an advocacy program with role‑based permissions, business-unit segmentation, and localized content feeds.

Oil and energy organizations can use DSMN8 to coordinate a consistent global narrative while empowering local teams, from offshore crews to regional offices, to share what’s relevant to their asset or market via desktop or mobile.

What content works best for Oil and Energy employee advocacy?

Authentic, behind‑the‑scenes stories perform best in oil and energy. Think project milestones, safety initiatives, life on rotation, technology and innovation updates, community engagement, and energy‑transition or sustainability efforts.

With DSMN8, you can curate this content into ready‑to‑share posts, making it simple for engineers, HSE managers, field supervisors, and leaders to amplify your brand while humanizing a complex, technical industry.

What results can I expect from DSMN8?

Most clients see a significant lift in reach and engagement within weeks of launching. In fact, employee-shared posts consistently outperform branded content. Our customers report increased website traffic, social media reach and engagement, increased applicants for roles and higher quality leads — all while reducing reliance on ads.

How secure is DSMN8?

Security is a top priority. DSMN8 supports enterprise-grade security such as Single Sign-On (SSO), ISO-27001 certification, and strict data protection standards. You can be confident that your brand and employee data are safe. Learn more about DSMN8’s security.

What tools does DSMN8 integrate with?

DSMN8 connects with tools like Slack, Salesforce, Microsoft Teams, Analytics platforms, and more. This makes it easy to keep advocacy aligned with your marketing and sales stack, while making adoption smooth for employees. Read more about our integrations.

How do you measure success with DSMN8?

DSMN8’s analytics suite shows you exactly what’s working: shares, clicks, engagement, earned media value, and more. You’ll know which content drives results and how engaged your employee advocates are.

What support does DSMN8 provide?

We don’t just hand you the software and walk away. From onboarding to strategy guidance, training resources, and templates, our customer success team is with you every step. Whether you’re new to advocacy or scaling globally, you’ll always have expert support.

We don't have time to curate content. Do you offer this?

Absolutely. For time-poor teams looking to scale content production, DSMN8 offers Managed Services with our expert team.