Marketing

Content is King: Top Ways to Generate Killer Content

Bill Gates wrote 'Content is King' for Microsoft's blog back in 1996 "Content is King" was declared by Bill Gates in an essay he wrote…

Lewis Gray18/03/2020

Personal Branding

The Blueprint to Building Your Personal Brand on LinkedIn

Steven Bartlett is the British CEO of Social Chain and an Industry Thought Leader on LinkedIn (© Virgin Startup, image source) LinkedIn has come a…

Lewis Gray05/03/2020

Employee Content Creators Blog Post by DSMN8

Employee Influencers Marketing

How To Turn Your Team into Employee Content Creators

Starbucks baristas stand on stage, Wednesday, March 20, 2019, during Starbuck’s annual shareholders meeting in Seattle. As a marketing team, your content library is…

Lewis Gray03/03/2020

Employee Advocacy Personal Branding

4 Personal Branding Tips to Increase Engagement

Gary Vaynerchuk, CEO of VaynerMedia (© Adweek, image source) Before the introduction of social media, "personal branding" was an entirely different practice. Sure, someone could…

Lewis Gray26/02/2020

TikTok: Is it Time Your Brand Got Involved?

TikTok: the social media platform that's got marketers scratching their heads (© TIME, image source) So you've heard of the latest huge social media platform,…

Lewis Gray20/02/2020

Employer Branding Marketing

How Brands Use Social Media to Appear More Relatable

How some of the world's biggest brands are humanizing their brand through social media to organically increase awareness and generate ROI.

Lewis Gray20/02/2020

Marketing

4 Times Social Media Influencers Missed the Mark

Kim Kardashian's Questionable Diet Tips Little Mix-Up Warburtons #Fail Fyre Festival Social Influencers are social media users who have a large social reach, and possess…

DSMN803/12/2019

Marketing Personal Branding

How to Optimize LinkedIn Posts for Maximum Engagement

If you’re familiar with LinkedIn and its ever-changing algorithms, you’ll know that even reaching your audience of followers can be a challenge, let alone trying to engage…

Lewis Gray28/11/2019

Employee Influencers

Social Influencers or Employee Influencers?

Employee influence and influencer marketing are becoming increasingly popular methods for brands to promote their content, expand their reach, and drive maximum engagement. The two…

Lewis Gray11/11/2019

Employee Influencers Marketing

The Ultimate Guide to Content Creation

If you work in marketing, you'll know that creating content at scale can be a tough process. It's one thing to have an excellent idea…

Lewis Gray06/11/2019

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