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    • Column 1
      • Employee Advocacy
      • Employer Branding
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    • Column 2
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    • Column 1
      • Blog
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      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
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Category

Employee Advocacy

Wondering what employee advocacy is? How can it help your brand grow on social media and reach business goals? Here’s everything you need to start, manage, and scale your employee advocacy program.

How Employee LinkedIn Activity Signals Engagement and Sentiment employee sharing announcementEmployee Advocacy

How Employee LinkedIn Activity Signals Engagement and Sentiment

Employee LinkedIn activity is a real-time signal of engagement and often more honest than an annual survey. Here's how to read it and what to…
Emily Neal
Emily Neal21/05/2026
How to Align Employee Advocacy With Your Social Media Strategy woman thinkingEmployee AdvocacySocial Media

How to Align Employee Advocacy With Your Social Media Strategy

Learn how to build an employee advocacy social media strategy that works alongside your existing campaigns, from planning to measurement.
Emily Neal
Emily Neal13/05/2026
How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean [Podcast] PodcastEmployee Advocacy

How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.
Emily Neal
Emily Neal13/05/2026
How Employee Advocacy Amplifies Executive Thought Leadership happy professional cheeringEmployee AdvocacyExecutive Influence

How Employee Advocacy Amplifies Executive Thought Leadership

Already investing in executive thought leadership? Employee advocacy extends its reach to audiences your leaders can't access alone.
Emily Neal
Emily Neal11/05/2026
Does LinkedIn Content Format Actually Matter? 10 Experts Weigh In man thinking curiouslyLinkedInEmployee AdvocacyOriginal Research

Does LinkedIn Content Format Actually Matter? 10 Experts Weigh In

Does LinkedIn content format really matter? Our analysis of 110,000 posts, plus insights from 10 experts, reveals what to focus on instead.
Emily Neal
Emily Neal08/05/2026
How to Manage Employee Advocacy in Financial Services | Aviva Investors [Podcast] Thumbnail featuring guestPodcastEmployee Advocacy

How to Manage Employee Advocacy in Financial Services | Aviva Investors [Podcast]

Beatrice Edera Panariello discuss how she scaled a global, award-winning employee advocacy program that manages over £250 billion in assets.
Emily Neal
Emily Neal29/04/2026
How Meta Scaled Employee Advocacy | Zach Blew [Podcast] PodcastEmployee Advocacy

How Meta Scaled Employee Advocacy | Zach Blew [Podcast]

Zach reveals the playbook used to launch a thriving advocacy program at Meta, focusing on the transition from a pilot to a global mature strategy.
Emily Neal
Emily Neal22/04/2026
How to Build an Employee-Generated Content Program Employee AdvocacyEmployee InfluencersPersonal Branding

How to Build an Employee-Generated Content Program

Learn how to build an employee-generated content program that scales, with examples from Barclays, BT, and Hilton. Goals, governance, activation, measurement.
Emily Neal
Emily Neal21/04/2026
Practicing What We Preach: How DSMN8 Uses DSMN8 How DSMN8 Uses DSMN8DSMN8 PlatformEmployee Advocacy

Practicing What We Preach: How DSMN8 Uses DSMN8

How Marketing Uses DSMN8. How Our CEO Uses DSMN8. How Sales Use DSMN8. How Customer Success Uses DSMN8. "Put your money where your mouth is,…
Lewis Gray
Lewis Gray15/04/2026
What’s Working on LinkedIn in 2026? Report Key Findings employee thinkingEmployee AdvocacyOriginal Research

What’s Working on LinkedIn in 2026? Report Key Findings

Discover which LinkedIn content formats actually drive reach, engagement, traffic, and pipeline — based on 110,000 real employee posts analyzed by DSMN8.
Jody Leon
Jody Leon14/04/2026
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Enroll Now: Free Employee Advocacy Course (2026 Edition)
  • Why DSMN8
  • Platform
    • DSMN8 Platform
    • 90 Second Product Tour
    • Executive Influencer Platform Tour
    • Features
    • Integrations
    • Security
    • Managed Services
  • Use Cases
    • Column 1
      • Employee Advocacy
      • Employer Branding
      • Employee Communications
      • Employee Influencers
      • Executive Influencers
    • Column 2
      • Marketing
      • Social Media Marketing
      • Social Selling
      • Talent Acquisition
    • Column 3
      • Financial Services
      • Banking
      • Business Consulting
      • Computer Software
      • Cybersecurity
      • Healthcare & Pharmaceuticals
      • Insurance
      • Law & Legal Services
      • Recruitment Consulting
      • Technology
    • Column 4
      • Aerospace & Defense
      • Automotive
      • Industrial Engineering
      • Manufacturing
      • Oil and Energy
      • Personal Care Product Manufacturing
      • Real Estate
      • Retail & Consumer Goods
      • Semiconductors
      • Textiles
      • Transport & Logistics
      • Utilities
  • Pricing
  • Resources
    • Column 1
      • Blog
      • Podcast
      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
  • Company
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    • Contact
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    • Press & Media
  • Sign in
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