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    • Column 1
      • Blog
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    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
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Employee Advocacy

Wondering what employee advocacy is? How can it help your brand grow on social media and reach business goals? Here’s everything you need to start, manage, and scale your employee advocacy program.

How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis [Podcast] Podcast image promotion featuring HollyPodcastEmployee Advocacy

How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis [Podcast]

Learn how AtkinsRéalis centralized their social strategy, engage executives via gamification, and use AI for data-driven ideation rather than "content slop."
Selina Sher Gill
Selina Sher Gill18/02/2026
How To Structure an Employee Advocacy Program: Roles and Governance Employee Advocacy

How To Structure an Employee Advocacy Program: Roles and Governance

Master employee advocacy governance. Learn who should own the program, how to define roles, and get a free template to structure your team for success.
Emily Neal
Emily Neal17/02/2026
How Do Employee Advocacy Programs Help Salespeople? | Tipalti’s Nick Martin [Podcast] Thumbnail featuring Nick MartinPodcastEmployee Advocacy

How Do Employee Advocacy Programs Help Salespeople? | Tipalti’s Nick Martin [Podcast]

Tipalti’s Nick Martin uses employee advocacy to transform sales teams into trusted thought leaders, driving authentic engagement and closing major deals.
Selina Sher Gill
Selina Sher Gill11/02/2026
Why Employee Advocacy Pilot Programs Don’t Work (And What Does) surprised employeeEmployee Advocacy

Why Employee Advocacy Pilot Programs Don’t Work (And What Does)

Thinking of running an employee advocacy pilot? Learn why pilots often fail and how successful organisations launch advocacy programs that scale.
Emily Neal
Emily Neal10/02/2026
Why 94% of Employee Advocates Credit LinkedIn for Career Growth (+ Examples) happy employee smiling at phoneEmployee AdvocacyEmployee InfluencersLinkedInOriginal Research

Why 94% of Employee Advocates Credit LinkedIn for Career Growth (+ Examples)

DSMN8's benchmark report found 94% say posting on LinkedIn helps their careers. Here's proof: real professionals share how consistent posting opened unexpected doors.
Emily Neal
Emily Neal05/02/2026
Navigating Employee Personal Branding: How to Align Personal Voice with Company Messaging happy employee with fist in airEmployee AdvocacyAIPersonal Branding

Navigating Employee Personal Branding: How to Align Personal Voice with Company Messaging

How to manage employee personal branding without losing control. How to align personal voice with company messaging using guidelines, AI, and employee advocacy.
Emily Neal
Emily Neal28/01/2026
How Do You Build an Authentic Employer Brand in a Member-Owned Business? | Co-op [Podcast] Thumbnail with image including MattPodcastEmployee Advocacy

How Do You Build an Authentic Employer Brand in a Member-Owned Business? | Co-op [Podcast]

Explore how Co-op authentically build a compelling employer value proposition for a large, complex workforce and how organizations can unlock genuine advocacy.
Selina Sher Gill
Selina Sher Gill28/01/2026
How TOPdesk Employees Outperform Paid Reach with Suzanne Meijer [Podcast] Podcast thumbnail featuring SuzannePodcastEmployee Advocacy

How TOPdesk Employees Outperform Paid Reach with Suzanne Meijer [Podcast]

Learn how TOPdesk achieves authentic engagement and executive buy-in through a dual employee advocacy strategy that prioritizes influencer workflows over paid media.
Selina Sher Gill
Selina Sher Gill21/01/2026
Employee Advocacy Benchmarks for 2026: Report Findings Employee AdvocacyOriginal ResearchTrending

Employee Advocacy Benchmarks for 2026: Report Findings

Employee advocacy benchmarks for 2026: trends, data, and insights on how leading companies engage employees on social media. Key takeaways from the 2026 report.
Emily Neal
Emily Neal15/01/2026
Amnesty International: Overcoming fear in Employee Posting [Podcast] Podcast thumbnail featuring ElesheaPodcastEmployee Advocacy

Amnesty International: Overcoming fear in Employee Posting [Podcast]

Amnesty International’s Eleshea Williams explains how to humanize nonprofit brands by overcoming internal hurdles and reframing LinkedIn as a powerful tool for authentic, employee-led advocacy.
Selina Sher Gill
Selina Sher Gill14/01/2026
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Enroll Now: Free Employee Advocacy Course (2026 Edition)
  • Why DSMN8
  • Platform
    • DSMN8 Platform
    • 90 Second Product Tour
    • Executive Influencer Platform Tour
    • Features
    • Integrations
    • Security
    • Managed Services
  • Use Cases
    • Column 1
      • Employee Advocacy
      • Employer Branding
      • Employee Communications
      • Employee Influencers
      • Executive Influencers
    • Column 2
      • Marketing
      • Social Media Marketing
      • Social Selling
      • Talent Acquisition
    • Column 3
      • Financial Services
      • Banking
      • Business Consulting
      • Computer Software
      • Healthcare & Pharmaceuticals
      • Insurance
      • Law & Legal Services
      • Recruitment Consulting
      • Technology
    • Column 4
      • Automotive
      • Industrial Engineering
      • Manufacturing
      • Oil and Energy
      • Personal Care Product Manufacturing
      • Real Estate
      • Retail & Consumer Goods
      • Semiconductors
      • Textiles
      • Transport & Logistics
      • Utilities
  • Pricing
  • Resources
    • Column 1
      • Blog
      • Podcast
      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
  • Company
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    • Contact
    • Partners
    • Press & Media
  • Sign in
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