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Twitter: 22 Facts & Statistics You Need To Know

DSMN8DSMN807/11/2018September 12th, 20243 min read

Below is a list of the most interesting, relevant, and important statistics from X, formerly known as Twitter.

The social media site specializing in short-form written content known as “tweets”, Twitter (now known as X) is still one of the largest and influential social media sites in the market.

Let’s jump into the Twitter statistics every social media marketer needs to know 👇

Twitter

The Company

HQ Address: 1355 Market St. Ste. 900 San Francisco, CA 94103

CEO: Jack Dorsey (@Jack) Elon Musk (@ElonMusk)

Number of Employees: 4100

Founded: 2006

 

The Users

  • Monthly Active Users: 368 million (Search Logistics)
  • It took 24 months for Twitter to reach 1 million users. (Business Insider)
  • Twitter states that 80 percent of its users are “affluent millennials.”
  • 70 million accounts were suspended during the 2018 clean up (Wired)
  • 42% of users use the app every day. (Pew Research)
  • Journalists make up 24.6 percent of verified Twitter accounts. (Brandwatch)
  • Twitter / X is the 9th most popular social media platform. (Pew Research)
  • X has a 2:1 split of males to females. (Exploding Topics)
  • 22.92% of X users are from the United States. 

Advertising & Marketing

  • Videos on Twitter increase the average lift in intent by 34%. (Twitter)
  • Twitter serves more than two billion search queries per day. (Hootsuite)
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. (Twitter)
  • Companies using Twitter for customer service see a 19% uplift in satisfaction. (Jack Dorsey)
  • 52% of employees who share company content do so on Twitter. (Altimeter)
  • It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours. (Disruptive Advertising)
  • 87% of B2B companies use Twitter as part of their content marketing strategy. (Content Marketing Institute)
  • Video Ad formats account for over 50% of ad revenue. (Twitter)

Interesting Facts

  • Journalists make up 24.6 percent of verified Twitter accounts. (Brandwatch)
  • 93% of video views on Twitter occur on mobile. (Twitter)
  • On March 21st, 2006 Jack Dorsey sent the first-ever tweet. (Wired)
  • Hashtags did not feature on Twitter until August 2007 and were initially proposed by the user @chrismessina.
  • The most retweeted tweet ever is about chicken nuggets.
  • There are 276 world leaders active on Twitter. (PR Newswire)
  • Videos are 6x more likely to be retweeted than images. (Twitter)
  • Elon Musk bought Twitter for $44 billion in 2022.
  • In April 2023, Twitter became known as ‘X’.
  • 30% of US adults are unaware that Twitter is now called X (Pew Research)

Want to learn about Twitter’s recent updates and business model?

Read our article on everything you need to know about Twitter Blue For Business.

More Social Media Facts & Statistics

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