Launch and grow an effective employee advocacy program for your manufacturing business. Keep your workforce connected, demonstrate expertise, and attract new talent by empowering employees to share real stories and industry insights on social media.
The Challenges of Employee Advocacy for Manufacturing Companies
Manufacturing companies face growing pressure to boost their digital presence and stay competitive in a global market.
While 84% of industrial manufacturers increased digital marketing spend in 2022, nearly half still lack a strategy for lead generation on digital channels.
A major challenge is engaging frontline workers. Over half of manufacturing employees work in service roles, yet many feel disconnected from the company. They are often left out of internal communications, missing out on news, recognition, and a sense of belonging. This leads to high turnover, especially among skilled workers who are essential for success and often nearing retirement.
Recruiting new talent is also becoming more difficult as the skills gap widens and employer brand awareness remains low. To succeed, manufacturers must unite their workforce, enhance engagement, and effectively showcase their expertise and culture online.
The Solution
DSMN8 makes it easy to empower and connect every employee in your manufacturing company. Our employee advocacy platform allows your team to share approved, on-brand content that builds trust with customers, prospects, and future hires.
With DSMN8, you can easily reach all employees, whether in the office or on the factory floor, via desktop, a mobile app, and integrations with tools like Slack, Teams, and Salesforce. Provide a tailored content feed for every employee, with targeted updates by team or location.
Gamification features, such as leaderboards, help motivate participation and recognize your top advocates, strengthening morale and company culture. Privacy and compliance are always protected, as DSMN8 holds an ISO 27001 certification.
Our dedicated customer success team supports your program from launch to daily management, with training and guidance for every employee and program manager. With DSMN8, you can finally unite your workforce, amplify your employer brand, and bridge the skills gap for the future.
Centralize Company-Approved Content
Manage all your approved content in one place. DSMN8 makes it easy to distribute updates and share ready-to-use content with your workforce. Notifications and email newsletters keep everyone informed and engaged with the latest industry and company updates.
Grow Your Industry Influence
Increase your company’s impact by enabling employees to share real stories, product highlights, and manufacturing achievements. With DSMN8, your workforce helps build your reputation and credibility across the industry.
Engage Your Employees Like Never Before
Deliver personalized content to every employee using advanced segmentation by team, location, language, or interests. Easily scale your advocacy program and keep your entire workforce engaged with updates that matter to them.
Easy Employee-Curated Content
Empower employees to submit relevant content for their teams or the whole company. Program managers can review and approve all submissions, making content sourcing simple and ensuring quality before anything is shared.
Reward Employee Participation and Success
Boost engagement by recognizing and rewarding employees for sharing and submitting content. Use built-in gamification to set up points, prizes, and team or company-wide recognition for active participation.
Dedicated Program Manager Features
Maintain complete control with advanced permissions for program managers. Easily assign roles, oversee content approval, and manage your advocacy program at any scale. Understand the impact with comprehensive analytics reporting.
How DSMN8 Works
Watch the 90-second platform tour below for a quick overview of DSMN8.
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Give your content the reach and engagement it deserves.
Your employees are your most valuable asset for driving engagement. With DSMN8, transform your workforce into a high-impact marketing channel, amplifying your brand across social networks where your customers, partners, and top talent are already active.
Employee-shared content generates up to 8x more engagement than corporate posts. With 92% of buyers trusting peer recommendations over brand messaging, your team’s voice can deliver the credibility and awareness your marketing needs.
Maximize every update, announcement, and case study. Empower your employees to share the content your audience cares about and watch your manufacturing brand’s influence grow.
Drive more targeted traffic to your website.
Turn your employees into a powerful source of organic website traffic. With DSMN8, your team shares targeted content across their networks, helping your brand reach buyers, partners, and future hires without relying on paid ads.
DSMN8 clients see employee advocacy become a leading driver of referral traffic at a much lower cost than traditional campaigns. The people closest to your business—your employees—are already connected to your most important audiences.
Our platform gives your workforce the tools to share key updates, engage prospects, and drive qualified visitors to your website. Activate your team and empower every employee to be a catalyst for growth.
Close more deals with less effort.
Turn your workforce into a trusted sales engine. With DSMN8, your employees share industry insights, product updates, and real-world expertise across social media, putting your brand in front of the right decision-makers.
Employee advocacy amplifies your reputation and drives more inbound leads. In fact, IBM reports that leads generated this way are seven times more likely to convert. Empower your team to build relationships, spark valuable conversations, and accelerate your sales cycle.
Promote your employer brand at scale.
Strengthen your manufacturing employer brand by empowering employees to share authentic stories and company culture across social channels. DSMN8 makes it easy to engage your team and spotlight real experiences, from first days to team achievements.
A strong employer brand attracts more talent, lowers hiring costs, and reduces turnover. With DSMN8, you can centralize employer branding efforts and amplify your reach, giving candidates a genuine look inside your organization.
Bridge the gap between the shop floor and head office by making every employee an advocate for your brand and operations.
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All-in-One
Employee Advocacy
Software for Your
Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
How active are your employees on social media?
Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking in the Manufacturing sector or get a custom analysis of your organization's impact today.
Employee Advocacy RankingsGet a Personalized Analysis
Grow your manufacturing business with employee advocacy.
Bring your teams, social channels, and content together to launch a high-impact employee advocacy program.
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
