Equip your employees to amplify key messages on social media with approved content, managed executive posting, and attribution that ties every share back to outcomes.
Employee Advocacy for Corporate Communications & PR Teams
Your narrative doesn't end at the press release. Your distribution shouldn't either.
The best communications strategy starts before the crisis.
Corporate comms teams produce great content: press announcements, thought leadership, campaign messaging, product launches, and more. The challenge is getting it beyond the company page and into the feeds of the people your business cares about.
When something goes wrong, employees who are already active and credible on LinkedIn are your most valuable communications asset. Build that presence before you need it.
The 2026 Benchmark Report revealed the biggest barrier to sharing isn’t motivation; it’s uncertainty about what to post. DSMN8 removes that friction with a central hub that lets employees find and share approved content.
Every post is curated by your team, so there’s no risk of off-message sharing.
Provide multiple captions/ images per post, and segment content to the right people. Personal Voice AI generates personalized caption suggestions in each employee’s own tone, so shares feel authentic.
Give your executives a stronger social presence, without adding to their workload.
Senior leadership visibility is increasingly tied to brand credibility. Nearly 80% of advocacy programs already involve executives, and those without say it’s their top priority.
The problem is time. Executives rarely have capacity to manage a consistent LinkedIn presence themselves, leaving communications teams either chasing approvals or leaving leadership profiles underused.
DSMN8’s delegate access lets comms or PR admins draft, schedule, and publish content directly to executive LinkedIn profiles, with built-in approval workflows that keep leaders in the loop before anything goes live. No back-and-forth over email. No missed moments when a key announcement drops.
Pair this with Boost Post, which surfaces leadership posts inside the platform for one-click employee amplification, and your executive communications reach a wider audience faster than ever before.
Track what’s being shared and tie it back to outcomes.
Comms teams are increasingly expected to demonstrate impact beyond impressions. DSMN8’s analytics give you visibility across the full program: which content is being shared, by which teams, across which channels, and what it’s driving.
Every link shared through DSMN8 carries automatic UTM tagging, so traffic and conversions flow back into Google Analytics and CRMs like HubSpot or Salesforce.
Earned media value gives you a comparable figure for reporting: the equivalent cost if you’d driven the same clicks through paid social.
Ensure On-Brand Messaging
Maintain a consistent voice with pre-approved posts or allow employees to customize content. Multiple captions and images ensure posts don't appear identical, and Personal Voice AI handles each employee's tone of voice.
Amplify Company & CEO Posts With 1 Click
Want more reach on company and executive LinkedIn posts? 'Boost Post' makes it easy for employees to engage and share with a single click.
Manage Users, Executives & Segment Content
Manage content access across teams, regions, and roles. Ensure executive LinkedIn profiles are active and on-message with secure delegate access controls and approval workflows.
Reward Employee Participation
Motivate your teams to share through friendly competition. With points, leaderboards, and flexible rewards, DSMN8 makes advocacy engaging from day one.
Analytics & Attribution
See what's being shared, by whom, and what it drives. Automatic UTM tagging connects every share to traffic and conversion data in your existing analytics stack.
Scale Content Sharing
Running lean? Let DSMN8 handle the heavy lifting. Automatically pull content from key channels, generate share-ready posts (in your company voice) with AI, and keep busy employees active with auto-scheduling.
See DSMN8 in Action
Discover how DSMN8 works in just 90 seconds.
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All-in-One
Employee Advocacy
Software for Your
Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
Proven Results
What Comms-led Advocacy Programs Deliver
See the measurable impact of employee advocacy on your business.
-91%
Cost Per Click
(clicks from employee shares)
$0.49 vs $5.26 LinkedIn Ads average
47m
Employee Content Impressions
in 6 months with DSMN8
+1,900%
Increase in Employees Sharing Content (vs pre-launch)
from 1% to 20% of total employees
"
Due to the overwhelming impact of the employee advocacy program in communicating our rebrand, we actually decided to make no additional investments for the campaign.
Give every key message an audience beyond the brand page.
Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
Frequently Asked Questions
How does DSMN8 prevent employees from sharing off-message content?
You decide what employees can share. All content in the platform is curated and approved by your team before it reaches employees. Where you want to allow personalization, employees can choose from pre-approved caption options and use Personal Voice AI to retain the core message while matching their own tone of voice. Locked posts are available for announcements that require exact wording.
Can we manage different messaging for different regions or business units?
Absolutely. Content segmentation lets you push specific posts to defined groups, by team, region, language, or seniority level. An employee in the US sees different content from one in the EU, with no manual sorting required. Custom content can be curated for senior leaders and scheduled with approval workflows through delegate access.
How do we handle compliance requirements across different markets?
Content access controls let you restrict what each group of employees can see and share. For regulated industries or markets with specific messaging requirements, such as financial services, healthcare, legal, or EU versus US communications, you can limit employees to approved content only, with full visibility into sharing activity.
How does DSMN8 differ from traditional social media scheduling tools?
While scheduling tools focus on brand-owned profiles, DSMN8 centers on employee advocacy and executive influencers, activating employees to share on their social networks. This helps you tap into a far broader reach and leverage the higher trust individuals have on social media.
What types of content can we share through DSMN8?
You can curate blog posts, podcasts, media features, videos, images, LinkedIn carousels / document posts, and senior leaders’ LinkedIn posts for employee boosting. Content can be segmented by team, language, or region and customized with multiple captions and images to avoid identical posts.
What results can I expect from DSMN8?
Most clients see a significant lift in reach and engagement within weeks of launching. Our customers report increased website traffic, social media reach and engagement, more applicants for roles, and higher-quality leads — all while reducing reliance on ads. Explore the case studies.
What tools does DSMN8 integrate with?
DSMN8 connects with tools like Slack, Salesforce, Microsoft Teams, Analytics platforms, and more. This makes it easy to keep advocacy aligned with your marketing and sales stack, while making adoption smooth for employees. Read more about our integrations.
How do you measure success with DSMN8?
DSMN8’s analytics suite shows you exactly what’s working: shares, clicks, engagement, earned media value, and more. You’ll know which content drives results and how engaged your employee advocates are. Every link shared through DSMN8 carries automatic UTM parameters, feeding directly into your analytics tools and CRM.
What support does DSMN8 provide?
We don’t just hand you the software and walk away. From onboarding to strategy guidance, training resources, and templates, our customer success team is with you every step. Whether you’re new to advocacy or scaling globally, you’ll always have expert support.
We don't have time to curate content. Do you offer this?
Absolutely. For time-poor teams looking to scale content production, DSMN8 offers Managed Services with our expert team.
How active are your employees on social media?
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