Instantly Calculate the Employee Advocacy ROI You Could Expect

Employee advocacy ROI looks different for every organization: it depends on how many people are sharing, how often, and who they’re reaching. This calculator models three activation scenarios based on your headcount, so you can see not just what your current program delivers, but what becomes possible if more of your team gets involved.

The projections are built on real data from active advocacy programs running on the DSMN8 platform, covering average shares, clicks, and engagements per advocate per year. You can edit any benchmark figure if you have your own data: the more accurate your inputs, the more meaningful the output.

The ad spend equivalent figure translates your employees’ organic reach into what that same visibility would have cost through paid LinkedIn advertising.

It’s one of the most effective ways to communicate advocacy value to a finance or leadership audience: moving the conversation from impressions to a number they can benchmark against.

For a more detailed breakdown of what programs like yours actually achieve, explore our Employee Advocacy Benchmark data.

See what your employees’ LinkedIn impact would cost as paid advertising. Enter impressions and CPM for an instant EMV figure.

Model how employee advocacy could multiply your content reach beyond your company page followers.

See how your workforce’s social activity compares to your competitors and gain insights on current performance.