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Employee Advocacy for
Automotive Companies

Powerful software that makes employee advocacy risk-free for automotive professionals. Build trust with customers and prospects, recruit top candidates, and grow organic social media reach, all thanks to authentic content from the experts: your employees.

See it in action

The all-in-one employee advocacy platform. Leverage employee-generated content to engage your social media audience, grow organic traffic, and boost social sales. Track results and recognize employee efforts with a comprehensive analytics suite.

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The Challenge of Employee Advocacy
in the Automotive Industry

Employee engagement is a major challenge for the automotive industry.

With the rise of remote work and fast-growing global teams, maintaining company culture, recruiting, and retaining talent has become even more difficult.

In fact, research shows that the automotive industry has a labor shortage at all business levels, from production lines to highly specialized engineers.

The automotive industry needs to find innovative ways to engage their employees, ensuring that they feel connected, informed, and valued. This is especially true for production line workers, who often feel less included than office workers.

Why? 🤔

Production workers and engineers often don’t have access to your company intranet, internal comms, company emails, and have less interaction with senior leadership.

On the other end of the spectrum, your office workers are overwhelmed with information and company news, due to a lack of precise internal content targeting.

How can you bridge the gap to engage employees at all levels, while attracting quality candidates and increasing sales?

The Solution

DSMN8’s All-in-One Employee Advocacy Platform helps you master employee-generated content, authentically showcase your company culture, reach and influence top talent, and engage your workforce like never before. 🎉

It’s time to make it easy for your automotive employees to share on-brand social media content, to build trusting relationships with customers, prospects, and candidates.

Engage your automotive employees in all departments, from the production line, to office workers, to engineers. We make it easy to keep everyone up-to-date with the latest company and industry news. Content segmentation by team, department, or region allows you to target the right people in your company.

With SSO (Single-Sign-On), integrations with Microsoft Teams and Slack, as well as a desktop platform and mobile app, your busy employees can create, curate, and share content from anywhere 🌎

We take data privacy and security seriously.

DSMN8 complies with GDPR regulations, and is ISO 27001 security certified.

Our dedicated customer success team will guide you through the process of setting up your employee advocacy program, provide support to your program managers, and training for all employees using the platform.

Reach Those Most Important To Your Business

Your sales, marketing, and business development people already have your most important targets in their social networks. We help you connect the two authentically and at scale.

Your Brand-Approved & Compliant Content Feed

DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your experts to key audiences. For automotive businesses, regulatory compliancy is essential. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.

Engage Employees Like Never Before

Statistically, your employees have an accumulative reach that is more than 10x your company social media pages. With DSMN8, your employees will be able to leverage organic reach to influence and engage a much wider audience.
Our employee advocacy platform is the high impact channel your organization has been missing!

Don't Have Enough Time?

We get it: automotive employees are busy. With DSMN8, employees can opt for AI-assisted auto-scheduling. Our technology manages content distribution in natural streams to avoid duplication across networks. DSMN8 integrates with the tools you already use: Microsoft Teams and Slack. Our mobile app makes it easy for employees to share on-the-go!

Attract Top Candidates By Showcasing Company Culture

There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. With access to the DSMN8 platform, employees are able to document life at the company and submit their content for company use.

Dedicated Program Manager Features

Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.

Build Trust and Attract Talent With Employee-Generated Content.

Increase Sales with Employee-Generated Content

Turn your organization into an active sales force and social selling machine! Increase sales by making it easy for your employees and organization to stand out on social media.

An effective employee advocacy program amplifies your content, expertise, and reputation at scale. Consistently showcase the topics and news relevant to your organization through active employee participation.

Support your employees in becoming active, recognized experts in their field. You’ll engage more of your target audience, facilitating stronger relationships and insight-rich conversations.

It’s never been simpler to showcase your organization’s expertise! Leads generated through employee advocacy are 7 times more likely to convert (IBM). The saying “people buy from people” really can be activated at scale for your organization, meaning you’ll convert more opportunities in no time.

Features That Make This Possible:

• Company-Approved Content    • Leaderboards

• Smart Scheduling    • UTM Tracking

DSMN8 platform video screenshot

Drive more targeted traffic to your website.

Make it impossible for the people important to your business to miss your content and key messaging. With DSMN8 your organization can ‘own’ social, reduce reliance on paid media, and turn your content into a key driver of organic traffic to your website.

DSMN8 clients see platform activity become a primary source of referral traffic to their websites, at a fraction of the investment typically spent on brand or performance-based activity. Organic traffic can become a reality for your organization through the power of the people closest - your employees! Not only is it possible, it’s simple, requiring little effort from employees.

Your employees are already connected to the people important to your organization - your customers, prospects, industry stakeholders, future employees. Our platform provides the technology and encouragement to foster and strengthen those relationships by actively supporting relevant employee engagement across social channels.

Features That Make This Possible:

• Single Sign-On (SSO)    • Content Tagging

• Unique Content    • Post Scheduling

 

DSMN8 Platform Analytics Suite

Showcase your company culture in the most authentic way.

It's no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it's like to work for your company?

Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.

Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.

DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.

Features That Make This Possible:

• Gamification    • Native Video Sharing

• Native Image Sharing    • Centralized Dashboard

DSMN8 Content Platform Screenshot

Give your content the reach and engagement it deserves.

We’ll help you grow your social share of voice. DSMN8 makes it easy for your employees to become more active across their social networks.

Our platform serves the most relevant on-brand content ready for your employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.

Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your business.

Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have!

Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your brand with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.

Features That Make This Possible:

• Content Sources  • User & Teams Segmentation

• Native Sharing    • Gamification

DSMN8 Employee Advocacy App Leaderboard

Empower your automotive industry professionals to create authentic content. Showcase your company culture, build trust, increase sales, and reach the right people.

See it in action

All-in-One Employee Advocacy Software for Your Entire Organization

Android & iOS Apps

Reach employees wherever they work: office-based or not.

Analytics & Reporting

Get insight into your program performance and demonstrate ROI with a detailed analytics suite.

Company Notifications

Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.

UTM Parameters

Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.

User-Friendly Experience

An easy-to-use platform that resembles social media sites.

Integrate Trusted Sources

Add trusted content sources like your company blog to scale your program quickly.

Employee Personalization

Provide relevant content to each employee through user and team tags or groups.

Internal Comms Newsletters

Newsletter feature to send internal communications and content to employees.

Brand Customization

Create a familiar experience with your company logo & colors.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.

Employee Polls

Get instant feedback with polls for specific employee groups or go company-wide.

AI Content Assistant

Speed up content creation with our AI content assistant. Provide multiple post captions with ease.

How active are your employees on social media?

Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking in the Automotive sector or get a custom analysis of your organization's impact today.

Employee Advocacy RankingsGet a Personalized Analysis

Become the automotive company people trust and want to work for, through employee influence.

Bring your teams, social channels, and content together to launch a high-impact communications program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

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employee advocacy for automotive employees