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Learn how to turn your B2B employee advocacy strategy into a primary growth channel. See real ROI data, UTM tracking tactics, and employee enablement tips.

Discover how Philip Morris International scaled employee advocacy with DSMN8, overcoming strict regulatory barriers to reach over 11 million organic views.

Discover why executive visibility is the ultimate B2B trust builder, and learn how Deloitte scaled its program to thousands of employees with expert Lori Grey.

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.

Jenny Gardynski shares how G2 supports employee advocacy through social kits, LinkedIn training, executive buy-in, Slack channels and onboarding resources.

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.