Employee Advocacy

BT Group’s Robyn Fawcett shares her strategy for scaling authentic employee-generated content through influencer-led training, executive employee advocacy.

Learn how AtkinsRéalis centralized their social strategy, engage executives via gamification, and use AI for data-driven ideation rather than "content slop."

Tipalti’s Nick Martin uses employee advocacy to transform sales teams into trusted thought leaders, driving authentic engagement and closing major deals.

Explore how Co-op authentically build a compelling employer value proposition for a large, complex workforce and how organizations can unlock genuine advocacy.