Many organizations hesitate to launch a senior leader social media program over one assumption: that authenticity means their CEO has to write every post themselves. The data says otherwise.
We analyzed 1,118 executive posts and 2,540 shares from 62 organizations running executive programs with DSMN8, covering January 2025 through September 2026.
The real gap between an average program and an exceptional one has nothing to do with who’s holding the pen.
Get answers to questions like:
- Does ghostwritten content actually perform as well as content the executive writes themselves?
- Which content format are senior leaders underusing, despite it outperforming everything else?
- What’s a realistic benchmark for leadership accounts managed by marketing?
