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Set the standard and shape the future of employee advocacy.

Take the 2026 Benchmark Survey and see where you stand.

Just 7 minutes. 5 x $100 gift cards.

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Curious what to expect?

→ See last year’s report 📙

Employee Advocacy Benchmark Report 2026

Why We're Running This Study

Employee advocacy is changing fast.

This study will reveal how programs are run today, and how tools like AI are shaping what’s next.

Your insights will help set new benchmarks and move the industry forward.

What’s In It For You?

You’ll Get:

  • ✅ Early access to the 2025 report

  • 🗣️ Chance to be quoted in the final report (optional)

  • 🎁 Win 1 of 5 $100 Amazon gift cards (just leave your email at the end of the survey)

Lenovo
Expedia
AstraZeneca
IBM
Oracle
Tui
P&G
Capgemini
Wells Fargo

2025 Report Findings

Last year’s benchmarks helped shape advocacy strategies across the globe. See what’s changed, and what’s next.

Get the report
“
Simone BonnettThe Social Managers

“Businesses can't afford to ignore the secret weapon that is employee advocacy - not only does it supercharge your marketing efforts but also improves employee engagement and satisfaction!”

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Verena CamesascaPMI

“Employee advocacy has become a critical business strategy in my opinion. Companies are starting to realise the power of authentic voices, and allowing employees to speak up and be heard.”

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Nathan VennekensCapgemini

“Employee Advocacy is about building relationships that can lead into business. It's all about relationship selling.”

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Brad NevinNissan

“Employee advocacy produces tremendous results. It removes the fear from employees who wonder, "Can I post that?". It helps spread good company news while making every employee an influencer.”

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Lauren EbnerWells Fargo

“Employees are a company’s biggest asset. If a company can tap into its employees to share their stories for them, the brand will exponentially benefit from increased awareness, trust, and engagement.”

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John RockerDynatrace

“Employee advocacy is the equivalent to word of mouth marketing. Receiving recommendations, information and content from a trusted resource carry more weight than paid advertisement or company post can.”

Employee advocacy certification course

Become Your Organization's Employee Advocacy Expert

Enroll today for The Employee Advocacy Certification and receive a free copy of Bradley Keenan's book, Employee Advocacy: 101 Cheat Codes.

Enroll for Free