Employee Advocacy Benchmark Report 2026

Social Media Kit

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Employee Advocacy Benchmark Report 2026

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Caption 1:

Just read DSMN8’s 2026 Employee Advocacy Benchmark Report and the stats are incredible: 94% of employees say posting on LinkedIn has benefited their careers.

This is exactly why employee advocacy works. When you communicate these tangible benefits to your team, adoption follows. The data proves it.

What impact has social media had on your professional growth?

Dive into the full report here: https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EABenchmarks #EmployeeAdvocacy #PersonalBranding

 

Caption 2:

Brand awareness remains the ultimate objective of employee advocacy.

DSMN8’s 2026 Benchmark Report reveals that 81% of programs prioritize enhancing brand awareness and visibility.

But here’s what’s interesting: the most successful programs are tracking beyond social media metrics to measuring real business impact.

What’s driving your employee advocacy strategy in 2026? Grab the report: https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EmployeeAdvocacy #EABenchmarks

 

Caption 3:

Progress! According to DSMN8’s 2026 Employee Advocacy Benchmark Report, 87% of programs now provide social media training, up 9% from last year.

Training isn’t just about compliance anymore.

It’s about building confidence and helping employees show up authentically.

How are you empowering your team to become effective advocates?

Read the full report: https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EmployeeAdvocacy #SocialMediaTraining #EABenchmarks

 

Caption 4:

The ROI case for employee advocacy just got stronger.

DSMN8’s 2026 Employee Advocacy Benchmark Report shows that 18% of programs achieve a cost-per-click under $1, while LinkedIn Ads average $5-10. That’s a 5-10x cost advantage.

What’s been your biggest win with employee advocacy?

Download the full report: https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EABenchmarks #CPC #EmployeeAdvocacy

 

Caption 5:

Your employees are your best content creators.

DSMN8’s 2026 Employee Advocacy Benchmark Report reveals that 59% of programs share original employee-generated content, and it’s resonating.

Authentic voices cut through the noise in ways that corporate messaging can’t.

The question isn’t whether to leverage employee creativity, it’s how to scale it.

How are you empowering your team to create?

Explore the report here: https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EmployeeAdvocacy #EABenchmarks #EmployeeGeneratedContent

 

Caption 6:

Leadership participation makes all the difference in employee advocacy

DSMN8’s 2026 Employee Advocacy Benchmark Report shows 79.5% of programs now involve senior executives, and it’s the top priority for programs looking to boost engagement this year.

When leaders participate, they set the tone and drive results.

Is your leadership team leading by example? Get the full report: https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EmployeeAdvocacy #EABenchmarks #ExecutiveInfluence

 

Caption 7:

Video content isn’t optional anymore.

According to DSMN8’s 2026 Employee Advocacy Benchmark Report, 60% of programs provide video content to advocates, making it the second most common content type.

Video drives engagement, but employee sharing drives reach.

When your team amplifies video content, you multiply impact without multiplying ad spend.

Are you maximizing video distribution through your employees?

Download the report: https://dsmn8.com/employee-advocacy-benchmarks-report/

#EmployeeAdvocacy #VideoMarketing #EABenchmarks

 

Caption 8:

The AI revolution is here, and employee advocacy is no exception.

DSMN8’s 2026 benchmark report finds that 92% of programs already use AI to scale content production.

But here’s the key: AI handles scale while employees deliver authenticity. The combination is powerful.

47% of programs have built tone of voice guidelines directly into their AI tools to maintain brand consistency.

How are you leveraging AI in your advocacy strategy? Get the insights:

https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EABenchmarks #EmployeeAdvocacy #AI

 

Caption 9:

Employees are more active on LinkedIn than ever.

DSMN8’s 2026 Employee Advocacy Benchmark Report shows 21% of advocates now share content over 5 times per week, up from an average of 4 shares last year.

What changed?

Better training, clearer guidelines, and content that actually resonates.

When you remove barriers and build confidence, participation follows.

What’s driving engagement in your program? Dive into the data:

https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EABenchmarks #EmployeeAdvocacy #EmployeeEngagement

 

Caption 10:

Employee advocacy has reached a maturity milestone.

DSMN8’s 2026 Employee Advocacy Benchmark Report, featuring insights from 200+ programs including Cisco, Capgemini, Nissan, and Toyota, proves this is no longer an experiment.

It’s a proven growth channel.

With 67% using technology platforms, 92% leveraging AI, and measurable ROI that beats paid social, the question isn’t whether to invest.

It’s how to optimize.

Get the complete benchmark data: https://dsmn8.com/employee-advocacy-benchmarks-report-2026/

#EmployeeAdvocacy #EABenchmarks

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About the Report

The Employee Advocacy Benchmark Report was conducted by DSMN8 from 9th August 2025 to 8th January 2026 with 187 respondents across a variety of industries.

Get the full report