The World's Biggest EVER Employee Advocacy Study

What really drives employee advocacy? We analyzed 500,000 employee LinkedIn posts. Now you get the blueprint.

See what’s working (and what’s not).
Gain practical strategies you can use right away.
Boost engagement, reach, and results.

Get the Report

The World's Biggest Employee Advocacy Study

What's inside:

Which content formats and captions get noticed.

How network size & region affect results.

What days/times deliver the most engagement.

Best practices for scaling advocacy impact.

The most comprehensive employee advocacy data set.

Whether you’re launching a new advocacy program or looking to scale results, this industry-first study uncovers what really works.

Learn when to post, what content to share, and how small tweaks to captions can 3x your results.

Backed by real data from hundreds of organizations and thousands of employees.

Get answers to questions like:

What days drive the most engagement?
Does editing captions actually matter?
Should you focus on “power users” or broader participation?
How do EMEA and North America compare?
What content types (text, gallery, video, links) deliver?

Have YOUR say to shape the employee advocacy conversation!

👉 Complete the 2026 survey for a chance to win 1 of 5 $100 gift cards and be featured as an industry voice.

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Jody Leon

VP of Marketing

“At DSMN8, we’ve always believed that employees are a brand’s most powerful voice. But belief alone isn’t enough; we need proof.

This report is the result of that pursuit. By analyzing over half a million LinkedIn posts shared by employees across industries and roles, we’ve uncovered what really drives advocacy success: authenticity, relevance, and simplicity.

It’s not about flooding feeds with corporate content. It’s about enabling people to share in ways that feel natural and authentic.

Whether you’re just starting your program or looking to scale, I hope these insights provide the clarity and confidence to take your next step.”

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