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Employee Advocacy Benchmark Report 2025

Social Media Kit

Download and share these charts, quotes, and social media posts to spread the word about the findings from DSMN8's 2025 employee advocacy benchmark report.

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Employee Advocacy Benchmark Report

How to use this social media kit:

We’ve curated all the key stats, facts, charts and insights from the 2025 Employee Advocacy Benchmark Study in one place. With pre-written social media copy and graphics, we’ve made it easy to share the report’s findings with your audience.

Share these posts or create your own to highlight key findings from the Employee Advocacy Benchmark Report. Add one of our charts or social media graphics to boost engagement. Tag DSMN8 in your posts so we can interact with your post!

Caption 1:

Just read DSMN8’s Employee Advocacy Benchmark Report and learned that 96% of employees involved in advocacy programs say posting on social media has positively impacted their careers. This is huge. Communicating the benefits of employee advocacy for employees can significantly impact your program’s adoption rates. You have to highlight these wins and make sure your employees know what’s possible. I’m curious to know, though, what impact have you seen from posting on social media? Dive into the full report here: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EABenchmarks #EmployeeAdvocacy #PersonalBranding

 

Caption 2:

Brand awareness and visibility is the north star! In DSMN8’s Employee Advocacy Benchmark Report, 24% of survey respondents said that enhancing brand awareness/visibility is the #1 objective for their employee advocacy programs. What’s your main objective with employee advocacy? Grab the report: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EmployeeAdvocacy #EABenchmarks

 

Caption 3:

Surprising and somewhat alarming… According to DSMN8’s Employee Advocacy Benchmark Report, 32% of employees involved in advocacy programs haven’t received formal training or a social media policy 🧐 This can make or break a program. I want to hear from people in my network, though; how do you ensure your team is set up for success with employee advocacy? Read the full report: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EmployeeAdvocacy #SocialMediaTraining #EABenchmarks

 

Caption 4:

Looking for cost-effective marketing tactics? Look no further than employee advocacy. According to DSMN8’s Employee Advocacy Benchmark Report, 23% of employee advocacy programs are generating a cost-per-click of under $1 from employee shares 💰 I’m curious to hear from my network: what’s the biggest win you’ve seen from employee advocacy? Here’s a link to download the full report: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EABenchmarks #CPC #EmployeeAdvocacy

 

Caption 5:

Your employees want to create content. You just have to provide them with the means and then empower them to do so. DSMN8’s Employee Advocacy Benchmark Report reveals that 50% of advocacy programs feature original content from employees ✍️ How are you leveraging employee creativity in your program? Explore the report here: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EmployeeAdvocacy #EABenchmarks #EmployeeGeneratedContent #EGC

 

Caption 6:

The future of advocacy is here: 73% of respondents in DSMN8’s Employee Advocacy Benchmark Report plan to involve executive leadership in advocacy programs by 2025. Is your leadership team ready to lead the charge? How many of you are already working with your senior leaders to drive employee advocacy success? Get the full report: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EmployeeAdvocacy #EABenchmarks #ExecutiveInfluence

 

Caption 7:

Video content reigns supreme! 🎥 No marketer will be surprised to hear that the demand for video content isn’t going anywhere. Distribution is king, though, and 68% of employee advocacy programs include video content for employees to share, according to DSMN8’s Employee Advocacy Benchmark Report. Are you maximizing the reach of your video content? Many studies now have shown that employees can increase your reach by more than 10x. Download DSMN8’s report: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EmployeeAdvocacy #VideoMarketing #EABenchmarks

 

Caption 8:

‘While employee advocacy offers numerous benefits, measuring the return on investment is just as varied…’ So, how do you measure employee advocacy success? Only 11% of organizations track ROI through earned media value, according to DSMN8’s Employee Advocacy Benchmark Report. Of course, your definition of ROI will depend on your goals. So, what’s your approach? Download the full report and get more insights: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EABenchmarks #EmployeeAdvocacy

 

Caption 9:

Just learned from DSMN8’s Employee Advocacy Benchmark Report that just 11% of organizations track ROI by calculating the earned media value from their program. It’s no surprise, though, as the responses vary so much. I think what this shines a light on is that it depends on what your goals are with employee advocacy. There are so many benefits that your definition of success may vary compared to other organizations. Curious about the business impact of employee social media activity? DSMN8’s report dives deep into how companies are executing their advocacy strategies and measuring results 📈 Get the full report here: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EABenchmarks #EmployeeAdvocacy #SocialMediaStrategy

 

Caption 10:

Employee advocacy today is defined by one essential truth: the rules of social have changed. DSMN8’s Employee Advocacy Benchmark Report has all the data you need to stay ahead. From content types to ROI measurement, this report covers it all. Get your copy now: https://dsmn8.com/employee-advocacy-benchmarks-report/  #EmployeeAdvocacy #EABenchmarks

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About the Report

The Employee Advocacy Benchmark Report was conducted by DSMN8 from May 27, 2024 to August 31, 2024 with 250 respondents across a variety of industries.

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