Company Voice AI applies your brand guidelines and rules to every caption generated.
The #1 Employee Advocacy Platform on G2
On-brand AI content across every team
Company Voice applies your approved tone, terminology, and content rules to every AI-assisted caption, helping enterprise teams scale advocacy without losing control of the message.
Trusted by global teams scaling employee advocacy across complex organizations:
Scale employee advocacy without losing control of the message.
AI makes content easier to create, but harder to govern.
AI can help teams create more content. But in an enterprise advocacy program, volume alone is not the goal. Every post still needs to reflect your brand voice, regional requirements, approved terminology, and content rules. Company Voice gives marketing and communications teams that control.
Why it matters
Support regional and business-unit complexity
Help local teams adapt content with ease, without drifting from global messaging.
Faster content curation & review
One click applies your brand voice, so curators spend less time editing captions and more time publishing.
Govern AI-assisted output
Set clear guardrails for tone, excluded terms, competitor names, and preferred phrasing.
How Company Voice AI Works
1: Add brand inputs. Include writing samples, such as LinkedIn posts, existing DSMN8 platform posts, or text from your website.
2: Define voice. AI suggests traits and tones of voice from your sample writing. Add or adjust your own.
3: Set rules. Specify words, phrases, or competitor names to avoid, turn on inclusivity settings, and add a custom prompt if desired.
4: Apply and generate. Curators can apply Company Voice to any post caption and generate alternative versions for employees to share.
Watch the video to learn more about Company Voice AI.
Works seamlessly with DSMN8’s Personal Voice AI. Company Voice sets the brand guardrails, and Personal Voice adapts each post to the employee sharing it.
All the settings you need to keep every post on brand
Brand-Consistent Voice
Every caption reflects your approved tone and style, not generic AI phrasing.
Rules & Restrictions
Block words, phrases, and competitor names. Optional inclusive language settings.
One-Click Apply
Apply approved brand voice to any caption before it reaches employees.
Alternate Versions
Generate multiple caption versions that all carry your Company Voice settings.
Saved & Reusable Prompts
Save and reuse refinement prompts for consistent, efficient content.
Works with Personal Voice AI
Set brand guardrails with Company Voice, then Personal Voice adapts each post to the employee sharing it.
Personality & Tone
Set traits like Trustworthy or Innovative and tones like Confident or Professional.
“When we launched, it wasn’t just about getting employees to share. It was about changing mindsets. People had been unsure if they were even allowed to post about GM. Now, they don’t just feel comfortable, they’re excited to share their stories.”
Sarah Holm
Director of Corporate Social and Digital Channel Communications, General Motors.
Read the case study
What problems is DSMN8 solving, and how is that benefiting you?
“Before DSMN8, our employees either didn’t share content (because they didn’t know what to post or when to post it) or they risked sharing off-brand or non-compliant messaging. The platform provides a central, pre-approved content library, which eliminates guesswork and saves hours for both our marketing team and our employees.”
What do you like best about DSMN8?
“Good balance between control and freedom. Marketing teams can guide messaging, but employees still have flexibility. That balance is rare and important.“
“As a user, this system gives me the security of being active in social media without taking risks. It is a platform aligned with our corporate policy that improves the position of the Company in social media, but also mine. Definitely, it is a win-win project!”
Try the #1 Employee Advocacy Platform
Keep every post on brand, without slowing global teams down
Book a Demo
See how DSMN8 helps enterprise marketing and communications teams scale advocacy content with the right AI guardrails in place.
Brand Consistency
AI Guardrails
Scale Advocacy
Frequently Asked Questions
What is Company Voice AI in DSMN8?
Company Voice applies a set of predefined AI settings to your content in one click, so every caption follows your brand guidelines and tone. It is built for marketing and communications teams governing advocacy content at scale.
How do I set up Company Voice in DSMN8?
Add writing samples from LinkedIn or other sources, fine-tune traits, add custom prompts if desired, and test the sample outputs before saving. Admins can edit Company Voice once created, and curators can apply it to any post.
What rules can I set for the AI?
You can specify words, phrases, or competitor names to avoid, and turn on inclusivity settings for clear, neutral language. You can also add a custom command prompt.
How do curators apply Company Voice to a post in DSMN8?
While preparing a post, a curator clicks the AI star icon and toggles on Apply Company Voice. The caption is rewritten to match your brand before employees see or share it.
Can I generate more than one approved version of a post caption?
Yes. After applying Company Voice, curators can generate alternate versions. Each carries the applied settings and can be edited independently, giving employees choice within brand guardrails.
How is Company Voice AI different from Personal Voice AI?
Company Voice keeps content aligned to your brand. Personal Voice adapts a post to the individual employee sharing it. Enterprise teams use both, with Company Voice setting the brand guardrails and Personal Voice tailoring the final post.
