See which market research companies are leading the way in employee advocacy!
The Most Active Market Research Employees on LinkedIn
Market research is an industry that lives and breathes data, and the firms whose employees actively share insights on LinkedIn are the ones becoming the go-to voices in their space.
This leaderboard tracks employee advocacy activity across the market research sector, ranking organizations by share rate: the percentage of employees actively sharing content with their LinkedIn networks.
Use this data to benchmark your company against peers, identify which firms are winning on LinkedIn, and understand what “good” looks like for employee social media activity in market research.
The average share rate in the market research sector is currently 8.4%. The highest-performing organizations in this leaderboard consistently reach 15-20%, with top performers exceeding 24%.
Explore the interactive leaderboard:
✅ Search for your company.
📊 Filter by position, employee count, share rate, and more.
🌍 See how you stack up against your peers.
Whether you’re launching an employee advocacy program or benchmarking performance, this is your go-to source for LinkedIn activity insights across the Market Research sector.
👉 Can’t see your company? Get a free Employee Advocacy Health Check for personalized insights.
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May 2023 Edition
| Position | Company Name | LinkedIn URL | Location | Employees on LinkedIn | No of Employees shared Last 30 days | % Shared (Last 30 Days) | Rank Change |
|---|---|---|---|---|---|---|---|
| 1 | Similarweb | https://www.linkedin.com/company/similarweb/ | United States | 1,228 | 296 | 24.10% | ▲ 0 |
| 2 | GWI | https://www.linkedin.com/company/gwidotcom/ | United Kingdom | 781 | 186 | 23.82% | New Entry |
| 3 | Escalent | https://www.linkedin.com/company/thinkescalent/ | United States | 834 | 181 | 21.70% | New Entry |
| 4 | Mintel | https://www.linkedin.com/company/mintel/ | United Kingdom | 1,574 | 295 | 18.74% | ▼ -2 |
| 5 | Euromonitor International | https://www.linkedin.com/company/euromonitor-international/ | United Kingdom | 2,272 | 400 | 17.61% | ▼ -2 |
| 6 | IDC | https://www.linkedin.com/company/idc/ | United States | 4,170 | 625 | 14.99% | ▼ -2 |
| 7 | Ipsos North America | https://www.linkedin.com/company/ipsos-in-north-america/ | United States | 983 | 134 | 13.63% | New Entry |
| 8 | Allied Market Research | https://www.linkedin.com/company/allied-market-research/ | United States | 557 | 75 | 13.46% | New Entry |
| 9 | Sago | https://www.linkedin.com/company/sago-mrx/ | United States | 870 | 111 | 12.76% | New Entry |
| 10 | MetrixLab | https://www.linkedin.com/company/metrixlab/ | Netherlands | 1,029 | 120 | 11.66% | New Entry |
| 11 | Ipsos UK | https://www.linkedin.com/company/ipsos-uk/ | United Kingdom | 1,877 | 214 | 11.40% | ▼ -4 |
| 12 | Kynetec | https://www.linkedin.com/company/kynetec/ | United Kingdom | 745 | 84 | 11.28% | New Entry |
| 13 | Mediametrie | https://www.linkedin.com/company/mediametrie/ | France | 649 | 67 | 10.32% | New Entry |
| 14 | Worldpanel by Kantar | https://www.linkedin.com/company/worldpanelbykantar/ | United Kingdom | 2,782 | 285 | 10.24% | ▼ -4 |
| 15 | Toluna | https://www.linkedin.com/company/toluna/ | United States | 1,696 | 163 | 9.61% | ▼ -9 |
| 16 | BARE International | https://www.linkedin.com/company/bare-international/ | United States | 778 | 74 | 9.51% | New Entry |
| 17 | YouGov | https://www.linkedin.com/company/yougov/ | United Kingdom | 2,858 | 264 | 9.24% | ▼ -8 |
| 18 | MarketCast | https://www.linkedin.com/company/marketcast/ | United States | 632 | 57 | 9.02% | New Entry |
| 19 | Numerator | https://www.linkedin.com/company/numerator/ | United States | 2,244 | 181 | 8.07% | ▼ -11 |
| 20 | Grand View Research | https://www.linkedin.com/company/grand-view-research/ | United States | 578 | 42 | 7.27% | New Entry |
| 21 | Ipsos | https://www.linkedin.com/company/ipsos/ | France | 16,351 | 1,012 | 6.19% | ▼ -8 |
| 22 | The NPD Group | https://www.linkedin.com/company/the-npd-group/ | United States | 1,001 | 59 | 5.89% | ▼ -17 |
| 23 | Norstat | https://www.linkedin.com/company/norstat/ | Norway | 622 | 35 | 5.63% | New Entry |
| 24 | Dynata | https://www.linkedin.com/company/dynataglobal/ | United States | 4,160 | 201 | 4.83% | ▼ -10 |
| 25 | Infiniti Research | https://www.linkedin.com/company/infiniti-research/ | United Kingdom | 759 | 35 | 4.61% | New Entry |
| 26 | Azure Knowledge | https://www.linkedin.com/company/azure-knowledge-corporation/ | United States | 588 | 27 | 4.59% | New Entry |
| 27 | Kantar | https://www.linkedin.com/company/kantar/ | United Kingdom | 33,273 | 1,375 | 4.13% | ▼ -15 |
| 28 | Market Force Information | https://www.linkedin.com/company/market-force-information/ | United States | 672 | 26 | 3.87% | New Entry |
| 29 | Ipsos Interactive Services | https://www.linkedin.com/company/ipsos-interactive-services/ | Romania | 749 | 28 | 3.74% | New Entry |
| 30 | Insights by Kantar | https://www.linkedin.com/company/insightsbykantar/ | United Kingdom | 8,349 | 258 | 3.09% | ▼ -15 |
| 31 | IRI | https://www.linkedin.com/company/iri-/ | United States | 3,341 | 71 | 2.13% | ▼ -20 |
| 32 | Kantar Operations | https://www.linkedin.com/company/kantar-operations/ | United Kingdom | 808 | 16 | 1.98% | New Entry |
| 33 | Management Science Associates | https://www.linkedin.com/company/management-science-associates/ | United States | 554 | 10 | 1.81% | New Entry |
| 34 | MOA | https://www.linkedin.com/company/moa/ | Netherlands | 547 | 9 | 1.65% | New Entry |
| 35 | Survey Sampling International | https://www.linkedin.com/company/survey-sampling-international/ | United States | 834 | 7 | 0.84% | New Entry |
| 36 | BASES | https://www.linkedin.com/company/bases/ | United States | 697 | 5 | 0.72% | New Entry |
| 37 | Second To None | https://www.linkedin.com/company/second-to-none-inc/ | United States | 853 | 6 | 0.70% | New Entry |