Shape the future of employee advocacy!

Be part of the industry-defining report. Take the 2027 employee advocacy benchmark survey.

Just 8-10 minutes.

Curious what to expect?

Why We're Running This Study

In the world of AI, authentic employee voices on social media are now mission-critical for marketing teams across the globe.

We’ll reveal how employee programs are currently run, what the challenges are, and what’s next.

Your insights will help set new benchmark standards and move the industry forward.

What’s In It For You?

You’ll receive:

✅ Early access to the 2027 report.

🗣️ Chance to be quoted as an industry expert in the final report.

🎥 Join the webinar to discuss the findings.

2026 Report Findings

Last year’s benchmarks helped shape employee advocacy strategies. From AI to executive influencers, see what’s changed.

Get the report

“
Holly KerrGlobal Social Media Lead @ AtkinsRealis
“"I believe employee advocacy in 2026 is all about trust and authenticity. When people share their own perspectives and experiences on social media, it creates a connection that no brand channel can match. It’s not just amplifying content - it’s empowering voices that make our brand feel real and relatable."”

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Brandon JagoskyFractional Marketing Leader
“"Employee advocacy in 2026 sits at the intersection of trust and technology. As AI accelerates content creation, human voices—especially employees—have become the differentiator that cuts through noise and builds real organizational credibility."”

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Aparna MenonMarketing Specialist @ Odessa
“In recruitment, there’s no stronger differentiator than a workforce that genuinely embodies and champions the brand.”

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Mrinalini NayakEmployer Branding Manager @ Lenovo
“At Lenovo, our success came from co-sensing and co-creation—engaging leaders, HR, and employees early to shape the program together. This ensures relevance, ownership, and sustainability.”

Become Your Organization's Employee Advocacy Expert

Enroll today for The Employee Advocacy Certification and receive a free copy of Bradley Keenan's book, Employee Advocacy: 101 Cheat Codes.

Enroll for Free