At DSMN8, we regularly conduct research on LinkedIn to celebrate the companies whose employees are consistently sharing content within their own networks. This month we’re looking at some of the world’s biggest law firms.
Leveraging employees’ networks on social media is a vastly untapped resource for marketing teams across the globe. When employees share, they have a combined reach that far surpasses the reach on the company’s own social accounts. Failing to utilize this is a huge missed opportunity.
In more sensitive industries, encouraging employee participation in sharing content can be a tricky task without a formal program in place.
However, some firms are already doing an exceptional job of this, and the June – July report for global law firms shows some impressive numbers, with some seeing as high as 50% of their employees sharing on a regular basis.
Companies that roll out formal employee advocacy programs with DSMN8 typically see a minimum of 30-40% of their employees sharing their company content to social on a monthly basis, with some accounts seeing as high as 70%.
Where did your firm rank, and is there room for improvement? Download the full list below to find out.