What Is It?
83% of consumers say they completely or somewhat trust the recommendations of friends and family? (Nielsen)
Employee advocacy is about amplifying your company’s message through the most effective channels available. Such as the people who are most likely to create a trusting relationship with your brand.
Employees’ social networks reach 10x further than a company’s own following when combined (Hinge Research Institute)
You can empower your employees to become valuable company ambassadors by sharing company content with their own networks. You just need to provide the tools to promote sharing and to reward successful advocates.
Why Do It?
Content shared by employees enjoys 2X higher engagement versus when distributed by a company (Edelman).
You’ll extract even more value from your company’s content, with fantastic ROI in comparison to traditional advertising. Your content will also be targeted to a receptive audience because it is shared by the people they trust the most, their peer group. It’s not just about the company either, 86% of employees have also credited advocacy for having a positive impact on their career (LinkedIn).
To find out how you could activate your own Employee Advocacy Program, Book A Demo with our sales team today.