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Employee Advocacy

Why Employee Advocacy is Like Online Dating

By 15/07/2020October 6th, 2022No Comments
Bumble Stock Photo DSMN8

Employee advocacy is like online dating.

Hear me out…

Bad Dates

The old cliche is that you need to kiss a few frogs to find a Prince. Employee Advocacy is no different. There is no question that you’ll have to sit through some awful demos with no personality.

Then there will be the ones who were pretty good looking, but for some reason that you can’t explain. There wasn’t the spark that makes you want to see them again. In extreme cases, the ones where you have to get a friend to call you in the middle of it so you can end things early.

Let’s not forget about the classic Catfish. Their profile looks the part, and they possess the silver tongue to make you think you’ve hit the jackpot. Then you meet them, and they had none of the features they claimed. (Yes that was terrific wordplay)

Unrealistic Expectations

We all have our perfect match in mind. Mine being a tall South American who loves Arsenal and listening to Little Mix. While it is an ideal I dream about way too much, and genuinely believe I will find each time I open my dating app, in reality, the chances are slim to none.

Finding an employee advocacy tool is no different. All of your employees are not going to have the influence or the network to 100X your website traffic. They could definitely double it, and that is a massive win. Especially in the current climate, with face to face meetings and events likely being greatly diminished over the coming months. Don’t let these expectations stop you from reaping the rewards sooner rather than later.

Advocacy is Like Online Dating

Don’t always talk about yourself

Whether you’re posting to LinkedIn or messaging on a dating app. Although you have been connected, in most cases, you haven’t met before, and they are meeting your online self. So don’t always talk about yourself, while they need to get to know you, you also need to get to know them.

Sharing an industry-specific article with a match on Tinder probably wouldn’t go down too well. However, doing this on LinkedIn probably would. It lets people know you’re not a dog only after one thing. Ultimately, regardless of how interesting your business offering is or your interests are… If that’s all you talk about and offer nothing else, people are likely to switch off pretty quickly.

You enjoy the single life

Sure without an employee advocacy platform, you are already pretty happy. No matter how much your friends and family tell you that you need to get one. Or that your time is running out, truth is you are fine as you are.

The thought of being tied down to someone or something else is pretty daunting, especially if you’re not 100% sure it will last long term. Is it worth the pain? However, if you do meet the one, your life will undoubtedly change for the better. Sometimes you have to take that leap…

Employee Advocacy is Like Online Dating

Put the effort in

Whether the goal is marriage or increasing brand awareness. To hit your goals, you have to put the right energy in. A group pic of you and the lads where they have to work out which one you are and a one-line bio saying you’re “Mr Right and not Mr Right now” isn’t going to cut it. Same goes with an advocacy program; results can’t come if you don’t put effort into creating varied content for your employees to share. 

So that’s why employee advocacy is like online dating.

Whilst this sounds like I’m a hybrid salesman/dating coach, I definitely can’t help you out with your dating woes. However, if you’d like to have a chat regarding employee advocacy, I’m Mr Right.

Ready to get started with employee advocacy?

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Prefer to speak with us first?

No problem.

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Interested in employee advocacy but not quite ready to reach out? I get that.

Perhaps you’d be interested in a free copy of The Ultimate Guide to Employee Influencers, which is everything you need to know from the benefits to the business case and launch plan!