[Infographic] Social Media Stats for 2018

By 17/04/2018 June 15th, 2020 No Comments

Discover the stats that employee advocates and companies need to know for success in 2018. We’ve looked at the data from a recent study to create this important infographic for you.


If your company currently has its own employee advocacy program or if you are about to build one, you need to know what channels are going to work best with your brand. It’s just like planning your marketing activity for the year, after all advocacy is about amplifying those efforts.

According to Statista, the global network of social media users is set to hit over 3 billion in the next 5 years. That’s a huge number of potential leads, customers and evangelists that could be engaging with your company’s brand online in the future. With that in mind, we’ve gone on the hunt for the crucial figures your company and its brand advocates need to know.

Like infographics? Check out our Social Selling Flowchart, to help you understand exactly how it can be done…

We found a recent study from the Pew Research Centre in the US that has uncovered some exciting statistics. When combined, all of this data paints a very vivid picture of where social media is at right now. This should hopefully help you plan everything to support your advocacy program, and also your marketing & sales efforts too.

A couple of the biggest highlights you’ll discover include a huge surge in video consumption online (is TV advertising dying out?) and a widening divide between younger adults (18-24) and those over 25 in terms of consumption.



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