Content and employee advocacy go hand in hand towards scoring sales success. Here’s how…
75% of marketers are increasing their investment in content and with good reason. More than ever it has become a cornerstone for both sales and marketing strategies. Why? Perhaps it’s because people are more active online during the sales journey and most (9 out of 10) say that content has a major impact on their decision to buy.
In fact, DemandGen found that 80% of B2B buyers consume at least 3 pieces of content before even talking to a sales person. This is where the link between great content and a well implemented employee advocacy program can work to tremendous effect in building your brand, building on trust in your employees and of course, driving your bottom line skyward.
In this infographic, we’ll follow the follow from content creation to closing a deal with handy stats to help you understand the benefits along the way.